lunes, 14 de julio de 2014

SMS improves your business

http://www.fastsms.co.uk/solutions/email-to-sms.html
SMS improves your business
SMS marketing is often an underused aspect of digital marketing. This is perhaps because companies fear doing it wrong and being perceived as a business that pesters its customers.

While this is a danger of poorly-run SMS marketing campaigns, the relative lack of competition means that good campaigns get more opportunity to stand out. What's more, far from pestering and annoying customers, SMS tactics that are used correctly can actually improve customer service levels and give customers a better experience with your company.

Updates and Notifications

One of the best ways to improve customer service through the use of SMS is to employ this messaging system for updates and notifications. Customers like to know when a product has been dispatched or when there has been an update in an ongoing process, so regular notifications of any kind are a boon.

Text messages are one of the most effective and immediate ways in which a business can accomplish this because people tend to carry their phones with them all of the time and they too will receive an immediate audio prompt that their notification has arrived.

Smartphones with email notifications are starting to blur the lines, but the value of texts still remains. Indeed, even with the advent of smartphones it looks unlikely that the advantage of using SMS will become obsolete. One reason for this is that the sheer number of incoming emails leads many people to turn off smartphone notifications, meaning that SMS still remains the only truly immediate way to reach these customers.

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