What You're Doing Incorrect with LinkedIn

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What You're Doing Incorrect with LinkedIn
LinkedIn Not Working Well for You? Possible Reasons Why. LinkedIn can be a great source of leads and professional contacts, when it is used properly. Given that LinkedIn sends four times as many leads directly to your homepage than Facebook and Twitter combined, it’s time to take this platform seriously. Unfortunately, many of us are tight on time and already burdened with way too many tasks, don’t take the time to optimize our LinkedIn so as to receive the full benefit it offers. Let’s attempt to help you change that right now. 7 Mistakes to avoid making with LinkedIn Poor or inappropriate picture - Be sure that any photo you use is something that would benefit you in a business setting. Posting that fun picture from the cruise in Puerto Vallarta (that you don’t remember) may send an inappropriate message. Blowing the headline - This is your opportunity to tell the LinkedIn world what you do, in 120 characters or less. Don’t be vanilla and just list “Doctor”. Make your headline attention grabbing, truthful and inviting, all at the same time. Not Utilizing the Summary Section - With 2000 characters to work with, this is your chance to tell your story in a manner that invites connection. Make this a min-pitch of your services and talents, and make the reader want to know all there is they can find out about you. Not completing your profile - This says a whole lot about your business in general, that you wouldn’t take the necessary time to complete your profile. This is easy to fix, so do it! Not including key links - You want to be sure you include links to your websites, social media, IM and any other ways you’d want to be contacted with. Don’t make them have to go anywhere else to find out how to get hold of you easily and quickly. Sending spam - LinkedIn is not a place to spam contacts with promotional offers and sales material. Everyone knows what spam looks like. Don’t do it. Not coming around - If you update your account once every few months, people will view you as someone who is not serious about this platform, and therefore, of little interest to them. Don’t be that guy! Update frequently. The post What You’re Doing Wrong with LinkedIn appeared first on Cherubini Designs . A proud agent of Cherubini Designs